Delhi – itel has expanded its Indian feature‑phone lineup with the itel Care, a cost‑effective device priced at ₹1,499 that is aimed at seniors seeking a simple, dependable mobile experience.

The handset features a 2‑inch enlarged display and generously sized tactile keys, while its UI presents extra‑large icons for effortless navigation. These design choices make everyday tasks such as dialing, reading messages and scrolling through menus much easier.

Dedicated Emergency SOS Button

A vivid red SOS button on the back activates after a two‑second press. When triggered, the phone instantly dispatches a pre‑written alert to up to five contacts selected by the user, then calls each number in turn, ensuring rapid help in critical moments.

Voice Assistance in Hindi and English

itel has integrated King Voice, an on‑board voice assistant that reads out menu items, incoming calls and text notifications. Users can toggle between Hindi and English, allowing hands‑free operation without squinting at tiny text.

Loud Speaker and AI‑Powered Noise Reduction

Audio clarity is enhanced by a 20 mm box speaker coupled with a built‑in power amplifier. The device also utilizes AI ENC (Environmental Noise Cancellation) to mute background chatter, delivering crystal‑clear conversations even in noisy environments.

Power is supplied by a 1,150 mAh battery and recharged via a modern USB‑Type‑C port. The phone includes a modest VGA camera and a dual‑LED flashlight for basic photography and illumination.

Classic Feature‑Phone Extras

Beyond the senior‑focused enhancements, the itel Care retains familiar utilities: a wireless FM radio with recording capability, Bluetooth connectivity, and a standard 3.5 mm headphone jack. It supports a single 2G SIM and offers expandable storage through a microSD slot, accommodating cards up to 32 GB.

With its combination of large, easy‑to‑press controls, spoken guidance, swift emergency outreach and amplified audio, the itel Care stands out as a no‑frills, trustworthy companion for users who value simplicity without compromising essential connectivity.